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Levi Strauss Tries the Nike Strategy of Alienating Customers

Soviet diplomats, sailors, spies and others who could leave Russia packed lightly during the Cold War. Then they would stuff every available inch of space they had with American blue jeans before they went back home to the Evil Empire.

They sold the jeans for a massive profit on the black market. Soviet youths wanted to emulate the way American rock stars dressed. There were even reports of Russians being stabbed for a pair of jeans. American denim jeans were a symbol of freedom to the rest of the world.

Which is why it’s truly ironic to see jeans-maker Levi Strauss continuing its long march to destroy the Second Amendment and American freedom as we know it.

The Levi CEO, Chip Bergh, announced last week that the jeans company was launching three new gun-grabbing and propaganda initiatives. You have to wonder if Chip talked it over with his board of directors first and asked them whether 100 million American customers are unnecessary, or if Chip just did this on his own. No matter.

Chip says there are three new areas of anti-gun tyranny that Levi Strauss will focus on. We say “new” because the Levi corporation has about a 20-year track record of wiping its corporate rear-end with the Second Amendment. Here are Chip’s ‘big ideas.’

First, he plans to set up a fund to funnel money to Democrats, nonprofit groups and “youth activists.” Chip didn’t specify whether these would be youth activists in the vein of crisis actor Brat Hogg from Parkland, or more like that Antifa youth group we keep hearing good things about.

Next, Chip plans to partner with former New York City Mayor Michael Bloomberg’s Soros-wannabe group, to form a new gun-grabbing money funnel system for the Democrat Party, known as “Everytown Business Leaders for Gun Safety.”

Chip’s third big idea is to match employee contributions to anti-Second Amendment politicians and to give all employees five hours of paid time off to agitate against the NRA and other pro-gun groups. We’re starting to think that maybe Chip doesn’t like guns.

The Levi CEO issued a helpful statement in explaining his utter contempt for America civil rights. We feel it would be helpful to reprint that statement, along with our response. Chip’s comments are in bold below, followed by our response.

“I’m not here to suggest we repeal the Second Amendment or to suggest that gun owners aren’t responsible.”

Translation: I’m here to repeal the Second Amendment and we should take guns away from all of you knuckle-dragging, mouth-breathing hillbillies in flyover country.

“In fact, as a former US Army officer, I took a solemn oath to support and defend the Constitution of the United States.”

He plans to read the Constitution any day now, so he’ll know what that oath entails.

“But as retired four-star general Michael Hayden once said—”

Wait, who? Oh, the former CIA Director who expanded domestic surveillance of all Americans to such an extent that Edward Snowden committed treason and had to move to Russia for exposing it.

Also, the same CIA Director who said that the Fourth Amendment doesn’t require probable cause for search and seizure, as long as the search and seizure is “reasonable.”

That’s the constitutional scholar that Chip is appealing to. Hayden is such a constitutional wizard and expert on American rights that CNN hired him as an anti-Trump “national security expert” in 2017. Glad we cleared that up.

As Hayden said, ‘There are some weapons out there that no one should have access to. And actually, there are some people out there who should never have access to any weapons.’

By ‘some people,’ he means ‘American people.’

That’s really great, Chip and former CIA Director Hayden. We prefer to quote Tench Coxe, Pennsylvania delegate to the Continental Congress in 1788. We think he understood that whole ‘support and defend the Constitution’ thing a little bit better, having fought the gun-grabbing British in the Revolutionary War:

“Who are the militia? Are they not ourselves? Is it feared, then, that we shall turn our arms each man against his own bosom. Congress have no power to disarm the militia. Their swords, and every other terrible implement of the soldier, are the birthright of an American… The unlimited power of the sword is not in the hands of either the federal or state governments, but, where I trust in God it will ever remain, in the hands of the people.”

Levi Strauss has joined the progressive left and plans to spend its profits in an effort to disarm law abiding Americans? Duly noted. We’ll be sure to remember that the next time we need a pair of jeans.

~ Nation Gun Network

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  1. Buzz Waldron says

    Used to look for Levis in the store… NO longer !!!

    1. George Kehl says

      I quit buying this piece of garbage Levis a long time ago. I have been buying Lee and Wrangler. God Almighty {I shall never give up my guns come and try taking them and see what happens, you’ll have to pry them out of my cold dead hands.

      1. James Maxwell says

        Levi lost credibility a long time ago and seem to have gone to the bottom feeding Liberal
        Left side of life. They cater to the Homosexual and other sexual deviates of our society.
        I only purchase Lee or Wrangler brand now and have been more than satisfied with their
        product. Not to mention that I love the way they look on Girls and Women. The last
        pair of Levi I bought was in 2001 before the twin tower were brought down.

    2. JACK says

      When THEY STARTEDmaking them (jeans) outsideofAmerica I QUIT BUYING there Shit work Pants! Now, if anything with their NAME on it even come close to getting in MY Home it will Be BURNED!
      Fuck Levys!

    3. boone1 says

      I stop buying Levis when they moved over seas to a muslim country years ago. Iike the rest on here i only buy Lee or Wrangler brands. NOTE: You want my guns come and take them but be sure too bring your own body bags cause you will need them for you’re self.

  2. Fred Clark says

    I’ve bought my LAST pair of LEVI’s jeans! DONE!!

  3. 2004done says

    I’ve been a “Made in USA ” [Okla] Round-House wearer since made in china, vn, honduras, et al. became standard excuses for quality.

  4. Bubba says

    Americans have forgotten the power of the boycott

  5. BILL FISCHER says

    Been a Levi man since I was a youngster growing up, What a damn disgrace these Thugs that now control the destiny of Levi Strauss are to America and the company, , What this means is that no longer will I look for any Levi Strauss product, Just went down a bought a couple of pairs of Wrangler Jeans and a couple of Ely western shirts TO HELL WITH THE THUGS OF LEVI STRAUSS ,

  6. Dawn says

    I bet you he still has body guards and security at his home that carry GUNS!!!! How dare he even try this!!!!!!

  7. Freedom First says

    I will never own any Levi product they don’t respect our rights and traditions my money can be spent else where and I’ll never vote for any Communist Democrat either

  8. JoeM says

    As a former military man(?) you are a HIPOCRITE. You have ,by your actions, shown that you do not uphold the Constitution as you say. I hope that you and the nfl enjoy each other, and your over priced products, made by companies outside the US, with under paid and over worked labor, go bankrupt.

  9. Bill Hutchison says

    It has been over 50 years since I bought jeans. Now I’m sure it will be never in the future.

  10. John says

    Makes shopping easier… nike, no levis…..simple…i will throw my nikes and levis away and never buy again. When are athletes and corporation going to learn….stay in your sandbox and out of politics…especially those that infringe upon our country.

  11. Joe says

    Levi’s aren’t made in USA. I doubt any Russians are eager to buy them. I don’t want them. The CEO is a disgrace to the USA and a disgrace to the US Army. Maybe his next big idea will be to ship them to the store being drug behind the semi or train so they can be ripped and soiled. Now that’s the kind of twisted fashion Levi’s can lead the market in while the founder continues to spin in his grave.

  12. Cathy Spain says

    Now is the time to boycott LEVI STRAUSS!!!

  13. Russ Kamine says

    No more Levi’s for this family!!!

  14. Bob Kerr says

    Levi is desperate. They have been losing market shares to Lee and Wrangler for years. In fact, they tried to go the upscale market for years and failed at that as well. The CEO, in my mind is desperate and therefore is trying to get the brand name out before the public once more and getting a lot of free advertising. Unfortunately, like NIKE, they miss read their target market. Kids in school and college or those who live at home in Mom and Dad’s basement have to depend upon Mom and Dad, or, somebody who has a job to buy the jeans. Like Dicks Sporting Goods Store, Nike, and now Levi I think they have made a big mistake that may cost them any future profit.

  15. Doc W. R. Hunter says

    The American People will dictate the future of any company or individuals that stand against the USA and it’s Constitution. Have No Fear on That Front.
    @CEO That OATH WE took is forever as far as I know.
    Whats’ that make you?

  16. Ronald Henderson says

    Levi’s priced me out of their market 30 years ago, didn’t take me long to realize I’m just not that Brand concious any more.Not about to pay Union wages for foreign made crap from kids working long days for starvation wages… and want to do away with the 2nd Amendment and takes our guns?…go to hell Levi’s..

  17. Lee says


  18. Like says

    Like!! Great article post.Really thank you! Really Cool.

  19. Don says

    I always liked the boot cut jeans.Now they will get trapped out in my garden and be turned into rags for wiping up grease.Wrangled from now on.

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  21. JOE says

    Me and my family will never buy another pair of Levi Strauss Products again. You will lose customers.

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